Collider – December 8, 2020 at 10:19AM:
The shockwaves that HBO Max sent through the industry following last week’s big announcement that all of Warner Bros’ 2021 features would be heading to WarnerMedia’s direct-to-consumer streaming service the same day they’re scheduled for theaters, continue to be felt. But one of the weirder wrinkles to their upcoming approach seems to have been glossed over almost completely. In a recent CNBC report on the behind-the-scenes WarnerMedia shenanigans, they have been quietly pushing for ads on the platform, something that goes against the entire model of HBO’s premium pay cable format. The controversy continues.
HBO Max: Ads Could Hit the Streamer in 2021